3MI Racing focuses on developing, supporting and improving performance and high efficiency, smaller displacement engines. The founder contacted me around 2010, requesting assistance with branding. He wanted the logo to appear sleek, technical, and futuristic, to align with other automotive performance logos, but also stand out. In addition, he needed options in terms of the logo length and orientation to cater to various applications. The final solution met all requirements and has been widely used on everything from t-shirts to racing decals (see picture below).