Great Falls Florist, a trusted local florist in Great Falls, Virginia, contacted me around 2010 with regards to their branding. At that time, they didn’t have a formal logo and were simply using various fonts. The owners requested a sophisticated, floral-inspired logo to cater to their affluent clientele. I ultimately proposed this wordmark wherein the letter “g” resembles a rose within a vase or accented by leaves. The logo translates well in both color and black and white.