Rein

For this school project, we were asked to come up with a brand and create unique, multi-purpose packaging for it. I conceived of a company called Rein (German for “clean”) that manufactures car detailing products. For the logo, I wanted to portray strength, simplicity, and the suggestion of a protective shell. The detailing kit can be carried like a briefcase as well as expanded into a permanent display/basket. Each detailing step is color-coded and each product numbered so that the user can easily follow the suggested process. A small booklet provides further information about each step to the user.

Logo
Product booklet, cover
Product booklet, instructional diagram
Product booklet, instructional diagram
Detailing kit, closed with accompanying product booklet
Detailing kit, open to show contents