For this school project, we were asked to come up with a brand and create unique, multi-purpose packaging for it. I conceived of a company called Rein (German for “clean”) that manufactures car detailing products. For the logo, I wanted to portray strength, simplicity, and the suggestion of a protective shell. The detailing kit can be carried like a briefcase as well as expanded into a permanent display/basket. Each detailing step is color-coded and each product numbered so that the user can easily follow the suggested process. A small booklet provides further information about each step to the user.