A few years ago, MailerMailer released Presstacular, a content marketing product that lets MSPs send articles to their customers via regular email campaigns and simultaneously publish those articles to a PrestoBlog™. MailerMailer requested a logo for this new product. They wanted the overall aesthetic to align with MailerMailer’s branding. The final logo uses a font similar, but not identical to, that of MailerMailer’s wordmark. The pictogram depicts an envelope (i.e. email) inside of a light bulb, insinuating smart marketing. This message reinforces the brand’s tagline as well — “Market Smart. Win Business.”
The pictogram can be used both with and without the wordmark, as shown below.