In 2018, Proposal Software rebranded as RocketDocs to reflect an expanded breadth of offerings and fresh market positioning. As part of this effort, I designed the new brand identity as well as over 20 mobile-friendly page templates for the new marketing website. The designs embrace simplicity and modernity, with subtle references to speed, rocketry, and futurism. Gratuitous white space and strategic application of color sustain a calm, intuitive user experience throughout.
I later oversaw the implementation of these designs, providing specifications and QA testing to an external development team.
